Top Team for Chas Dainfern
Category News
High-profile Dainfern estate agent Brian Falconer has just joined the Chas Everitt International property group – as one of the three owners of the group’s new franchise serving the upmarket areas of Broadacres, Cedar Lakes and Fourways Gardens as well as Dainfern and Dainfern Valley and the Steyn City, Blair Atholl and Monaghan Farm estates.
“This is a huge coup for Chas Everitt, because Brian is so well-known in these areas and the biggest-selling agent in Dainfern,” says group franchising director Barry Davies. “What is more, his fellow franchisees Sue Brownlie and Colin Steyn are each bringing a set of exceptional business and real estate skills into the partnership too, and we are confident that together they will shortly command a major share of the market in their franchise territory.”
Business strategy consultant Colin Steyn explains that the idea of the partnership began to take shape about four months ago, when Brian, a friend for about 20 years, introduced him to Sue Brownlie, who relocated to Johannesburg last year after selling her own highly-successful East London agency.
“Brian and I were already planning to buy a real estate franchise and researching what various companies were able to offer. Then after talking to Sue, who was operating as a Chas Everitt Notebook© licensee at that time, we decided to pursue that avenue and were immediately impressed with the energy in the company and the excellent marketing, business and legal backup it offers its franchisees.
“The family values that are at the core of the group were also evident in our meetings with management, as was their dedication to constant innovation and improvement for the benefit of both franchisees and real estate consumers. It was soon clear to us that this was a brand that was really going places.
“But people are of course just as important as brand when buying a franchise, and we were also able to speak to some existing franchisees and estate agents who all had great things to say about Chas Everitt. So in the end it was actually quite an easy decision, especially since we had realised by then that between us, Brian, Sue and myself had a really great combination of diverse talents that were a good recipe for running a franchise.”
Sue Brownlie, who made Landvest Real Estate a household name in East London,, is a qualified principal (NQF level 5 qualification in Real Estate) and will be handling sales management in the new franchise.
“Because of my experience with Landvest,” she says, “I am extremely brand conscious, and after I bought a house in the Dainfern Golf Estate, I approached Chas Everitt International with a plan to quickly make it known as one of the top performing, most ethical and successful brands in an area where I felt it was under-represented.”
“Indeed Sue has already proved to be an incredible asset to the group,” says Davies. “She has a great track record in real estate, including five years as a gold club agent for another national group and 22 years as owner and principal of Landvest.
“She also has outstanding networking, agency management and recruiting skills and we think that between them, Sue, Colin and Brian have found a great recipe for franchise success.”
Brian, whose great strengths are obviously sales and mentoring young agents, says he was also drawn to Chas Everitt International because of its fresh approach and dynamic management that is always adding value to their franchisees – and is looking forward to networking with the strong Chas Everitt franchises in neighbouring territories such as Sandton and the West Rand.
“We will of course also be recruiting other top agents to join us, and aim to have an unbeatable team of about 12 agents by the end of the year.”
Author: Barry Davies