Selling your house this summer? Don’t take it off the market just yet, just because the holidays are coming. Discover why December remains one of the best times of year to sell, with our specialised insights into summer property market trends and top home presentation tips.
If you're weighing up your options around whether or not the property market in South Africa slows down in December, you're not alone. Many sellers assume it’s better to wait until January to list, but recent South African property market trends say otherwise. In fact, it seems that summer is often the best time of year to buy a house, and that makes it a golden window for selling too. Here's how to use the festive season to your advantage.
1. Serious buyers are still out there. And they have time
December may feel quiet, but many serious buyers are actively searching during the holidays. Amongst diverse reasons, like relocating for a job, moving to be closer to schools, or wanting to secure a home before the new year, buyers often use their leave time to house hunt. And with fewer listings on the market, your property gets more attention.
2. Less competition = more visibility
Many sellers press pause over the holidays, creating a dip in new listings. That means less competition for you. If your home stays on the market, it’s more likely to be noticed by active buyers and more likely to sell.
3. Bank activity is still strong in summer
Thanks to competitive lending conditions, banks are eager to secure new home loan business during summer. Buyers may benefit from better interest rates or faster approvals, making it easier for your home to sell.
Use our bond affordability calculator to see what your buyer might qualify for.
4. Your buyer might not be on holiday
Not every buyer is part of the traditional family taking a beach break. In today’s market, single professionals, empty-nesters, and first-time buyers are a major force. Many stay home in December, using the time to find the right property.
5. The holiday glow helps with staging
You’re already making your home look great for friends and family, so why not include buyers too? A neat garden, festive atmosphere, and natural lighting in homes can all help create an emotional connection with viewers. Don’t underestimate the power of curb appeal in summer.
6. Momentum matters – don’t pull your listing
If your property is already listed, pulling it over the holidays can set you back. You’ll lose momentum, drop off buyer radars, and may have to restart the marketing cycle in January. Stay visible, and make your agent aware of your availability for viewings.
December might feel like the slow season, but for smart sellers, it’s filled with opportunity. With committed buyers, low competition, and the emotional appeal of summer, it might just be the best month of the year to buy a house, and the perfect time to sell yours.
Curious what your home could fetch this summer? Request a free CMA from your local Chas Everitt agent and keep your door open to serious buyers.
